HUGE PRICE REDUCTION! Jewels by the Sea is located in the heart of La Jolla Village. The charming courtyard location (visible from Prospect Ave.) is surrounded by well-known gourmet restaurants and other successful retail businesses. Location, location, location! The shop caters to local clients and visitors from around the world and has been a successful jewelry store for over 50 years. Jewels by the Sea has been voted “Best of” La Jolla businesses in the La Jolla Light newspaper poll, and has received a “Reader’s Choice” award from the La Jolla Village News for the last 19 years. Jewels by the Sea…Unique jewelry and more specializes in merchandise ranging in price from $5.00 - $5,000. souvenirs. This concept can be carried forward, or the location is perfect to build a business with your own vision. The current owner has had the business for 20 years and is retiring.